Things such as content, talking to clients and making sure a website is fresh seem so simple when discussing small business marketing, and James Debono said on Business 2 Community that they all can be huge lifts for a marketing campaign. He said becoming an expert can be the best way to write content that helps keep people interested.

"Write articles and create 'how to' videos and you’ll be amazed at the results – you will reach a wider audience, your trust factor will increase; it opens your business up to joint ventures with other businesses and ultimately more sales," Debono said.

Other obvious, yet useful, tips include not neglecting current clients – as Debono said they are the lifeblood of any company – and not diving into social media. Social media provides SMBs with a good way to communicate with customers, see what people are talking about and find out who is interested in the brand.

Beth Goldstein, president of Marketing Edge Consulting Group, said in Businessweek to make sure to use data from social media in useful ways. Businesses should find ways to better understand the new, evolving needs of customers and convey that in campaigns and marketing emails.